Razer co-founder, CEO and creative director Min-Liang Tan made statement that blew the minds of some of the press at last week’s Consumer Electronics Show in Las Vegas, NV. At the show he said:

“Razer is NOT a gaming company. Razer is a company that designs products for gamers. At Razer, we don’t set out to design a product to sell as as gaming product, we’re inspired to design phenomenal products for gamers, because we are gamers ourselves.”

This comes on the heels of Razer announcing a new tech that won the CES People’s Choice award called the Razer Nabu. This super interesting device is Razer’s open platform answer to other tech companies’ smart watch devices. Most of these smart watches are becoming the ‘new thing’ in that they have that space age spy tech functionality that can sync with your phone and run a number of different applications. Razer is jumping in head first with the sleek armband looking Nabu which looks like a fitness band (like the popular ‘Fit Bit’) but operates like a Samsung Galaxy Gear.


“The Razer Nabu provides a revolutionary new platform that bridges the divide between so-called smart watches and fitness bands. It delivers only the information you need, collects data that you want, and deepens your social interactions. Most excitingly, with our open platform, developers can utilize data collected by the Nabu to deliver incredible experiences to individuals via mobile or desktop apps—social or otherwise.” – Min-Liang Tan, Razer co-founder.

Some of the data the Nabu collects on an opt-in basis includes fitness data, location, sleep data, and biometric information (such as distance traveled and stairs climbed). The Nabu also has notification screens on both the outside and inside of the band so that some notifications or messages can be kept from those curious on-lookers around you. It even has preset and programmable gestures that you can use to acknowledge calls, messages, and more without having to occupy your hands or even lift it to look at it. Using the location feature, you can even customize the band to only vibrate when at the theatre or to turn off social notifications at work.

The real interesting feature of this band is that somewhere in all of the grandabulous productive functionality that works with all kinds of 3rd party apps, is a device made ‘for gamers by gamers’. What will be interesting is to see as this band’s network of users grows, what developers will do with it to involve social gaming. Since the band uses a proprietary band to band tech called Pulse, it will have some interesting capabilities that we’ll have to wait and see what developers come up with.

Set for release in Q1 this year, this smart band is certainly buzzworthy. Go to www.razerzone.com to stay in touch.