When popular, New York City DJ JUSS met hip-hop mega mogul, JAY-Z at the 2013 MTV VMA after-party he enthusiastically asked for a photo and unfortunately, the boss denied.  Perhaps, because he requested the photograph by the sink in the bathroom of the nightclub — of all places. The short film, “The Jay Z Effect” pays homage to the legendary Jay Z while proving just why you should never mess with the King of New York.

Juss takes the story of the encounter and flips it into a fictional dramatic comedy that depicts the days shortly after the incident with Jay-Z –as he faces challenges with all who cross his path due to a simple misunderstanding. Juss and his partner Kerstyn Dioulo of Nine 7 Productions wrote and produced the film. The 20-minute film was timely released on 12/04/2014, in celebration of Jay Z’s 45th birthday.


Check out “THE JAY-Z EFFECT” and see DJ Juss in Heed Magazine’s 2014 Buyer’s Guide available HERE!

What would you do if you met your idol, a living legend in the flesh?! Ask for a selfie to do it for the gram, right?!  WWJD- What would JUSS do?! The Jay-Z effect tells us just that!