Twitch Announces Music Beta And Live Music Category
After Twitch silenced the use of licensed music on archived videos, broadcasters of old have effectively thrown face-wrinkling frowny faces at their host much like gaming broadcasters did with YouTube. Thankfully, Twitch heard the voices of their passionate users and struck a landmark deal that plans to “bring it on baaaack” as ODB used to say.
Today, Twitch announced their Twitch Music beta which is “a library of songs of free-to-use music, cleared for use by Twitch broadcasters for both live content and associated archived video.” In short, Twitch has begun working with artists to bring licensed music for use during broadcasts again!
“Our community has been vocal about the importance of music for their broadcasts and their love of music in general,” said Colin Carrier, Chief Strategy Officer, Twitch. “By working with both established and upcoming record labels, we are now able to offer music for them to use that is cleared for live broadcasts and archiving.”
Not only that, Twitch has now become an avenue for musicians to deliver their live broadcasts as well. Merged within this announcement was the unveiling of the Music category. DJ’s like Steve Aoki and Skrillex have managed to merge live performances with their streams of gameplay as well. The massive response from fans has led to the arrival of a formal platform for musicians to showcase their live skills as well as their recorded ones.
Music labels Monstercat and Skrillex’s OWSLA also have a unique presence as well. Monstercat currently has a 24 hour music streaming channel that has been up and popular for quite some time. With a healthy mix of electronica, house, and dubstep artists in their community, the channel seems to have a growing follower base. Skrillex also uses Twitch in a similar fashion to promote his artists’ music along with gameplay.
This, my friends, is a great day for geeks, gamers, and music lovers as it was clear that music and geeking out is something that Geekswagg’s passion is tied to. Unknowingly, behind the scenes, Twitch has managed to inject a powerful surge of adrenaline into the Twitch community that was already growing in leaps in bounds. I’m certain that contributing artists beyond the dubstep or electronica genre will recognize the powerful user base and begin working more with not only Twitch but Twitch broadcasters. With this announcement, I’m certain that more and more artists will jump on the band wagon to utilize the power of this growing trend.
With DJ’s streaming live performances and seeing great attendance, it will be interesting to see of other genres will turn to the Twitch community to further their exposure now that the tech and the community is more ‘open’ to it. Twitch’s subscriptions will have quite a bit more meaning and I’m certain more features will be added to access premium content from the channels that have paid subscriptions with music artists.
Here at Geekswagg, our recent initiative to discuss music within our podcast is also enhanced by this news. You can be sure that we will keep our eye on this beta and see if our music coverage can grow along with the artists that recognize Twitch’s worth.