ANDRA DAY RELEASES A SERIES OF SHORT FILMS, “I RISE”
This week Grammy nominated artist, ANDRA DAY released a series of mini films to coincide with her Rise Up ESSENCE® Festival program. This past May, the singer launched her new program with Coca-Cola, McDonald’s, and Essence Festival in New York City. The program features ANDRA DAY and the lyrics of her single, “Rise Up” and the film I Rise, on close to 40 million Coca-Cola cups in select McDonald’s restaurants across the nation. McDonald’s, Coca-Cola, and ESSENCE® Festival have partnered with the app, Shazam to feature new visual-recognition technology for content distribution. Each cup becomes a portal to an exclusive digital experience where music enthusiasts can scan the specially marked Coca-Cola cups and watch the short film, I Rise featuring music by ANDRA DAY. Filmmaker, Yoruba Richen wanted the focus of I Rise to highlight African-American women sharing the incredible strides they are making in their communities. Those featured in the film are Andra Day, Brandice Daniel, LaToya Cantrell, Kyemah McEntyre, Nzingha Prescod, Bene Vera, Kimberly Goldson, Kathryn Finney, and Michaela Angela Davis. When music fans and McDonald’s customers purchase Coca-Cola fountain products at McDonald’s restaurants, they will learn how to enter the Coca-Cola Rise Up ESSENCE® Fest Sweepstakes* for a chance to see ANDRA DAY perform at the 2016 ESSENCE® Festival in New Orleans, June 30-July 3.
Be sure to check out ANDRA DAY performing on the main stage at this year’s ESSENCE® Fest. Andra Day’s single “Rise Up” is available on iTunes and featured on her Grammy nominated debut album, Cheers to the Fall, which is also available at digital retailers now!
Watch Three Clips of “I Rise”!
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Visit www.365Black.com to learn more and join the conversation using #iRise.