Last night Verizon, Kevin Liles and London on da Track teamed up to kickoff the second installment of their #FreeStyle50 Challenge. The exclusive, star-studded event in New York City’s Marquee nightclub featured celebrities and industry icons alike including performances by hiphop icon Busta Rhymes and Detroit’s own, Tee Grizzley.

The #freestyle50 challenge, a national talent competition in search of the next voice of hip-hop, represents the culture in its purest form – an authentic self-expression that achieves a universal truth. This unique competition will award one grand prize winner a single record deal with Liles’ 300 Entertainment – where their debut song will be produced by London On Da Track, $10,000 and an opening for a 300 Entertainment artist. The competition celebrates the roots of hip hop and the evolution of culture. The creators want to discover that one artist who has the potential to be a new voice for hip hop.

Header Image Photo Credit: Malik Frances @jeelego

Gallery Photo Credits:

  • Malik Frances
  • AVMG Music
  • 300 Entertainment

Verizon logo

Think you have what it takes? Here’s how to enter:

  • Post a video of yourself freestyling to Tee Grizzley’s “No Effort” instrumental on Twitter or Instagram.
  • Use the hashtag #freestyle50challenge and tag @Verizon. Deadline for entry is August 4.
  • The nation’s top eight freestylers will have the opportunity to battle it out at a live #freestyle50 cypher event in Los Angeles.
One winner will receive:
  • A single record deal with 300 Entertainment produced by London on da Track
  • $10,000 cash
  • The chance to open for a 300 Entertainment artist on tour

Time left to enter the challenge:


Post your video to Twitter and Instagram before 11:59 pm ET Friday, August 4.

Don’t forget to tag #freestyle50challenge and mention @verizon.

#Freestyle50 guidelines:

  • Performances will be judged based on lyricism, creativity, originality and flow.
  • Only one person per video.
  • Keep it clean – no profanity.

Learn more about #freestyle50 by visiting:

Social Media highlights from last night’s NYC kickoff at the Marquee


That time Busta Rhymes just showed up. #freestyle50 #bustarhymes #og #theadventuresofhuckleberrytim

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